Hi, I'm Natalie Loftus. A creative and technical designer.
I provide creative and technical design services for direct-to-consumer start-ups, premium brands, and mass-market retailers.
I am a highly experienced multi-product designer with an architectural approach to apparel design. I strive to 'build' garments by employing alternative cut and construction techniques with production-friendly foresight. With a considered eye for detailing, I deliver crafted and commercially viable products.
With a solid foundation in apparel design, pattern making, and construction, my career began in Asia, matured in London, and diversified in Europe. My background is unique in that I've worked across the entire development spectrum, from ideation of concepts to hands-on production experience.
As a creative, I understand design aspirations. As a technical specialist, I foresee production issues while still in the design stage. This insight enables me to engineer developments and maintain design intent.