Hi, I’m Natalie Loftus, an innovative creative and technical designer shaping youth/juniors, women's, men's, and lifestyle apparel.

I collaborate with direct-to-consumer start-ups, premium brands, and mass-market retailers to deliver design solutions that balance creativity with production feasibility.

My architectural approach spans multiple product categories, focusing on cut, construction, and considered detailing to ensure garments are both carefully crafted and commercially successful.

With a career that began in Asia, matured in London, and expanded across Europe, I bring a global perspective and hands-on expertise from concept through production.

As a creative, I translate brand aspirations into original, thoughtful design; as a technical specialist, I anticipate and resolve production challenges safeguarding design integrity and development efficiency.